OFM is a collective initiative by a group of organic farming enthusiasts with the aim to:
– Guarantee consistent, continuous availability of safe food
– Ensure fair pricing of organic products for both, the farmers and the consumers
– Protect the livelihoods of organic farmers
– Spread awareness on safe food and current agricultural practices/malpractices
– Transparency and traceability
The group has opened multiple organic outlets across Chennai; which is being used to bridge the urban-rural, demand-supply gap.
The outlets currently stock and sell millets, traditional rice, pulses, spices, whole grain flours, dry fruits, nuts, sweeteners, greens, vegetables and fruits.
OFM’s stringent purchase policy encapsulates its commitment to ensure that our customers have access to safe food that is free from synthetic inputs. Snapshot of the policy is given below: - Know your farmer: OFM product's sources are traceable to the farm/farmer where it was grown. OFM does not withhold farmer information and gives its customers the right to know their farmers. - Each farmer is audited at least by 2 OFM members before any product is purchased. Processing is also reviewed to eliminate the possibility of contamination. Surprise/random checks are done periodically. - OFM will not buy from traders or large brands; while it will leverage small organic farmers and cooperatives. - Zero tolerance for chemical contamination in any form at production, processing & packing. - Customer feedback is taken seriously and any complaints will be appraised.
OFM's fair price strategy is based on the following key tenets: - The prices should be equally favorable for the customer, farmer and trader; unlike today’s scenario that is tilted in favour of only the traders - Farmer should be compensated with a fair price by considering his input costs and efforts - Customers should benefit from steady produce costs and consistent quality - Multi-level traders to be eliminated to ensure that the produce does not pass through many hands and subsequent trading margins OFM’s pricing strategy is focused on offering quality organic produce at unexaggerated costs.